HP has a new campaign called “Personal.” They aim to make computers, well, more personal. I haven’t seen much that relates to real life in their heavy-affects ads, but one thing struck me: the apparent ability to design really rockin’ fashion and other design items. Yet I couldn’t find that in one of the computers’ listed features (even though the capability was a strong element to the ads).
I conducted multiple searches of HP.com and didn’t find anything. This is an example of really poor marketing.
I’d love more info on this, though, if this software or whatever really does exist. Many in this fashion blogging community will be very interested in this, I think.
Check out HP Personal for yourself.